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Tibco Scribe - Pardot

Overview of the Tibco Scribe integration options for Pardot Prospects.

Create Custom Prospect Fields

We suggest at a very minimum add a field on the prospect record for each list you plan to create;  Registered, Attended and Attended On-demand.  You can name these fields however your naming convention dictates.  The ON24 integration will append the event id in these fields during the integration. 



How to use the Custom Prospect Fields

  1. Create dynamic lists for each of:  ON24_Registered, ON24_Attended and ON24_On-demand.



  1. Add the rule that will look for the event id in the ON24 field, such as the ON24_Registered field.  This rule must be a contains match since there can be multiple event ids listed in the field.


3. You can add additional rules such as scoring if you use scoring to push new prospects into Salesforce or for email campaigns.


Please note that the integration will update the Pardot prospect but will not update the prospect’s activity record.

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