ON24 is partnered with the iPaaS provider Tibco Scribe. As part of the ON24 Connect service in your ON24 contract, you have access to this platform for setting up direct API connections to a variety of Marketing Automation Platforms and CRMs.
The ON24 Integration Support team can assist in the setup of the integration mappings within Scribe. This service is setup at the ON24 account so that all activity can feed into your end platform. The integration service runs in batches as frequently as every hour, and this allows the automated flow of registrant and attendee activity out of the ON24 platform.
Support for Leading CRM & Marketing Automation Solutions
The ON24 Integration Service passes webcast reporting metrics to an ever-growing list of leading CRM and marketing automation solutions. With the ON24 Integration Service, viewer activity and user engagement metrics can be leveraged in your lead scoring and nurturing process. Supported solutions include: Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, Exact Target, and HubSpot.
One-Time Setup for Your Account
The ON24 Integration Service only needs to be setup once for all of the webinars in your account. The setup process is assisted by the ON24 Integration Support team. Once the mapping logic is in place the integration is setup to run in batches at a scheduled frequency of your choosing.
Custom Workflow & Mapping
The ON24 Integration Service allows you to meet your unique marketing workflow by transferring webcast metrics to your CRM or marketing automation solution. The integration service can be customized for your specific platform configuration and logic can be applied to the data prior to transferring over to your end platform.
Platforms and Objects Accessible via Scribe Integration
|Webinar, Registrant, Attendee Data||Standard and Custom Entities||Prospects|
|Video, PDF, URL Views||Contacts, Custom Objects, Lists||Standard and Custom Objects|
|HubSpot||Salesforce Marketing Cloud|
|People, Custom Objects||Standard and Custom Modules|
|Standard and Custom Record Types||Relational Tables, CSV to FTP|
ON24 Data Available for Mapping
The following metrics can be passed from ON24 to CRMs and Marketing Automation Platforms:
- Event ID
- Date / Time (live start/end, archive start/end)
- Registration Count
- Attendance Statistics (attendance count, live count, archive count)
For Each Registrant:
- User Provided Registration Data (first name, last name, email, company, etc.)
- Registration Date / Time
For Each Attendee:
- Engagement Score
- Live Statistics (number of minutes, first access, last access)
- Archive Statistics (number of minutes, first access, last access)
- Poll Questions and Answers
- Survey Questions and Answers
- User Questions and Presenter Responses
- Test Results (passed / failed)
Scribe Setup Steps