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ON24 Knowledge Center

Salesforce Pardot Data Integration

The ON24 Pardot Data Integration solution uses the Tibco Scribe platform to make API calls out to Pardot and interact with Prospects.


Contact Integration Support for assistance with the setup of a Scribe. Below are the setup details in Prospect for creating custom Prospect fields and how to use the data in the custom fields to segment registrants and attendees.


Create Custom Prospect Fields

The ON24 integration service supports pushing over concatenated list of ON24 webinar eventids to custom prospect fields. Below are the names you need to use for these fields:

  1. ON24 Registered
  2. ON24 Attended Live
  3. ON24 Attended On-demand


Be sure to check the checkbox for the 'Record and display multiple responses' when creating the new custom fields.


How to use the Custom Prospect Fields

  1. Create dynamic lists for each of:  ON24 Registered, ON24 Attended Live and ON24 Attended On-demand.



  1. Add the rule that will look for the event id in the ON24 field, such as the ON24 Registered field.  This rule must be a contains match since there can be multiple event ids listed in the field.


3. You can add additional rules such as scoring if you use scoring to push new prospects into Salesforce or for email campaigns.


Please note that the integration will update the Pardot prospect but will not update the prospect’s activity.



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