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Eloqua ON24 Webinar Data App

A guide for using the ON24 Webinar Data App to pull ON24 Webinar Registrant and Attendee data into Eloqua to create contacts and custom object records

Installation

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Setup

In your campaign canvas click on the ON24 Webinar Data app in the Campaign Steps > Audience section.

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Once you double click on the application, a new instance will be created in the canvas. Wait for the app image to turn green and double click on the instance. Click on the edit button at the bottom right to configure the app.

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NOTE: If there is a problem creating a new instance of the app, the icon will turn red.

The Event Details configuration page will prompt you to add the following:

  1. Client ID: Provided by ON24 CSM.
  2. Client Key: Provided by ON24 CSM.
  3. Event ID: If you are configuring the app for a single event, add the event ID from the ON24 Elite platform. If you are configuring the app to pull all ON24 account data into Eloqua, leave this field empty.
  4. Batch Job Interval: Frequency at which data will be updated.

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Once you have added the Event Details, click Verify and Continue.

Field Mapping – ON24 Registrant Data to Contacts

Select the ON24 Fields from the left column to map to the Eloqua contact fields in the right column.

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The ON24 “Email” will automatically map to the Eloqua contact field “Email Address”.

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If you want to configure the feeder to map data into a custom object, move on to the next section. If you are only mapping ON24 registrant data to contacts, click on the Configure button and a green check mark will appear. At this point you can close the Cloud Feeder Configuration window.

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Field Mapping – ON24 Registrant and Attendee Data to Custom Objects

The custom object that you will use to hold ON24 Registrant and Attendee data requires that you add the 2 below fields:

  1. Email Address: The app will automatically pull in the ON24 Attendee’s email address. In the Custom Object details section assign “Email Address” to the Email Address Field.
  2. Event User Id: The app will automatically pull in the ON24 Attendee’s unique identifier in the ON24 platform which is called the Event User Id. In the Custom Object details section assign “Event User Id” to the Unique Code Field.

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NOTE: If you don’t see the custom object in the drop-down list of available custom objects, then the above field mapping was not configured correctly.

Select the custom object from the drop-down list. The ON24 Registrant and Attendee data is available in the drop-down options in the left-hand column, and the custom object fields are listed in the right-hand column.

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Below is the set of available Attendee Activity data for mapping:

ON24 Field Field Type Description
Event user id Number ON24-generated unique identified for a particular registrant
Event id Number Unique event identifier
Engagement score Numeric Number between 0 and 10.0 measuring how engaged a user was based on activity during the webinar
Live minutes Number Total number of minutes this user attended the live event. Multiple console launches are aggregated into a single number.
First live activity Date/time The date/time this attendee first opened the event console during this live event. e.g., Mon, 30 Mar 2009 12:27 PDT 
Archive minutes Number Total number of minutes this user attended the archived portion of this event. Multiple console launches are aggregated into a single number.
Last archive activity Date/time The date/time this attendee was last known to have an open event console during the archived event. e.g., Mon, 30 Mar 2009 12:27 PDT
Asked questions Number The number of questions the user asked
Total resources viewed Number total number or resources viewed from the Resource Widget
Answered polls Number The number of polls the user responded to
Answered surveys Number The number of surveys the user responded to
Prospect Engagement Profile Text A unique webpage that displays  lifetime activity of an ON24 webinar/video attendee, including their engagement score, total viewing time, resources downloaded, and questions asked
NOTE: The Email Address and Event User Id fields are not shown as part of the field mapping as these fields are mapped automatically by app.

Click on the Configure button and a green check mark will appear. At this point you can close the Cloud Feeder Configuration window.

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